A Graphic Designer based in
London / Beijing.
Caro Yuan
I am a graphic designer who possesses a fervent passion for the art of creative visual storytelling. Over the course of my professional journey, I have garnered valuable experience in this field, affording me the privilege of participating in a diverse array of projects. These endeavors have enabled me to channel my creative energies, refine my skill set, and ultimately deliver design solutions that carry significant impact.
Portfolio
Branding
Company: HUACHU
Founded in 2015, HuaChu is a group of high-quality lifestyle brands that practice the concept of "natural, healthy, beautiful and sustainable". Starting with a restaurant + florist, it has created a new business format of floral aesthetics + catering. HuaChu has built 11 complex floral aesthetic dining experience spaces in first-tier cities such as Beijing, Shanghai, Hangzhou, Shenzhen, Chengdu, etc.
Product
Brand Derivative
& product Packaging Design
My primary role encompassed the creative design of packaging and special gift boxes. Additionally, I held sole responsibility for the brand's peripheral products, overseeing everything from product planning and creative development to design and production.
Typography
Poster & others
As a graphic designer, I believe in the power of visual storytelling. That's why I specialize in art direction, helping brands create compelling and impactful visual content.
Fashion
Work experience & Graduation Show