BRANDING

For company ：HUACHU

Founded in 2015, HuaChu is a group of high-quality lifestyle brands that practice the concept of "natural, healthy, beautiful and sustainable". Starting with a restaurant + florist, it has created a new business format of floral aesthetics + catering. HuaChu has built 11 complex floral aesthetic dining experience spaces in first-tier cities such as Beijing, Shanghai, Hangzhou, Shenzhen, Chengdu, etc.

PROJECT 1

The association between lifestyle and nature.
The floral imagery, combined with the curves of nature (water, mountains, etc.), reflects the healing feeling that the brand is trying to convey. The brand's message of healing is reflected in the floral imagery, incorporating the curves of nature (water, mountains, etc.).

Design story

* Color palette

* Development

PROJECT 2

* Color palette

* Development

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