A Graphic Designer based in
London / Beijing.
To Summer is an authentic oriental fragrance brand deeply rooted in traditional Chinese culture. Its core concept revolves around evoking cherished memories and emotional connections among the Chinese people.
To Summer aim to rekindle the pride and fascination embedded in Oriental culture, whether through the careful selection of aromatic spices or the artful crafting of fragrances. This commitment extends beyond scent, encompassing product branding, packaging, and content marketing, all infused with the essence of Chinese heritage. Through the brand's efforts, they showcase the evolving aesthetics and lifestyle of contemporary Chinese Oriental culture.
Product
Brand Derivative product
& Packaging Design
My primary role encompassed the creative design of packaging and special gift boxes. Additionally, I held sole responsibility for the brand's peripheral products, overseeing everything from product planning and creative development to design and production. This included items such as brand test cards, canvas bags, and seasonal limited edition paper products.
The peripheral products served a dual purpose. They not only enriched the brand's diversity but also contributed to the creative expansion of the main product line. In tandem with brand marketing efforts, these items added depth to our content production, capturing greater attention and enhancing the user experience, thereby fostering increased user loyalty.
Below, you will find a more comprehensive breakdown of the outcomes stemming from my work in this capacity.
* Classical Reed Diffuser
* Brand Test Strips
* Scented Wax Tablet
* Scented candle
* CHRISTMAS Limited
* SPRING FESTIVAL Limited
* Scented Letters: Tanabata Limited
* Scented Letters: Spring Festival Limited
* Perfume Sample Trial
