My primary role encompassed the creative design of packaging and special gift boxes. Additionally, I held sole responsibility for the brand's peripheral products, overseeing everything from product planning and creative development to design and production. This included items such as brand test cards, canvas bags, and seasonal limited edition paper products.

The peripheral products served a dual purpose. They not only enriched the brand's diversity but also contributed to the creative expansion of the main product line. In tandem with brand marketing efforts, these items added depth to our content production, capturing greater attention and enhancing the user experience, thereby fostering increased user loyalty.

Below, you will find a more comprehensive breakdown of the outcomes stemming from my work in this capacity.